The era of propaganda, when we turn on the radio here, the television, every time we open a book or magazine, someone is trying to educate us. He tries to persuade us to buy his product, it tries to persuade someone to vote, this experiment happens in every field how to persuade the public.
On any given day, Americans are exposed to 18 billion magazine and newspaper ads, 2.6 million radio ads, 500,000 billboards, and 40 million pieces of direct mail. America is 6% of the world's population, and it consumes 57% of the world's advertising. Manufacturers spend more than $165 billion annually on advertising. This is equivalent to spending 2.2 percent of the United States. If we talk about gross domestic product on advertising (compared to 0.95% in Japan and 0.9% in Germany), the government spends 400 million per year to employ more than 8,000 workers to promote the United States. spends more than dollars As a result, more than 90 films, 12 magazines in 22 languages are released annually, Voice of America programming is launched in 37 languages with an estimated audience of more than 75 million listeners. And 800 hours of American methods are described.
If we talk about the modern era of advertising, it started in 1843 in Philadelphia when an advertising agency was founded by Volney Palmer.
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